Introduction to SKY Sports
Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK's main satellite pay-TV company, BSkyB.

Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1990, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.

Sky Sports 1, 2, 3, and Xtra are available as a premium package on top of the basic Sky package. These channels are also available as premium on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. Unlike the other channels, Sky Sports News is provided as part of basic packages and also broadcasts on Freeview. Sky Sports is perhaps best known for its football coverage, due to this it suffers a loss of viewers in the summer when no football is played.


Sports coverage
Sky TV is the original in digital TV and they have 4 channels dedicated to sport. This season Sky Sports is showing 92 exclusively live Barclays Premier League games, plus 103 live UEFA Champions League matches. Options to add on Chelsea TV or MUTV to the package can be done with the sky extra package.

Sky Sports also show international sporting events including Cricket, Golf, American Football and Horse riding events. Sky TV shows live coverage of the Guinness premier Rugby as well.

 

    


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